# Validate the service before you build the agency around it.

Test the buyer, costly problem, current alternative, offer, and first paid commitment.

## What this is

A decision aid for the next evidence-seeking step.

## Answer the questions that matter

- Who is the first specific customer?: Which buyer has budget authority and a reason to act now?
- What painful problem does it solve?: What outcome are they already spending money, time, or reputation to achieve?
- How do they solve it today?: Do they hire employees, freelancers, agencies, software, or tolerate the problem?

## Common examples

- consulting
- agency
- managed service

## API

https://api.ghosttowntest.com/api/v1/free-verdict

Intent ID: service-business-validation
Locale: en