# Test the product before manufacturing, inventory, and packaging lock in the bet.

Identify the buyer, purchase trigger, substitutes, and the smallest purchase-intent test.

## What this is

A decision aid for the next evidence-seeking step.

## Answer the questions that matter

- Who is the first specific customer?: Who would buy this specific product first?
- What painful problem does it solve?: What job, pain, identity, or desired outcome drives the purchase?
- How do they solve it today?: What product or substitute gets the money today?

## Common examples

- physical product
- consumer product
- specialty product

## API

https://api.ghosttowntest.com/api/v1/free-verdict

Intent ID: product-idea-validation
Locale: en