# Test the business before the website becomes a substitute for customer evidence.

Clarify the buyer, painful outcome, current alternatives, reachability, and cheapest test.

## What this is

A decision aid for the next evidence-seeking step.

## Answer the questions that matter

- Who is the first specific customer?: Who can you reach online and ask for a real commitment?
- What painful problem does it solve?: What problem or desired result is strong enough to change behavior?
- How do they solve it today?: What online or offline alternative wins today?

## Common examples

- digital service
- online product
- remote business

## API

https://api.ghosttowntest.com/api/v1/free-verdict

Intent ID: online-business-validation
Locale: en